The EU’s Fit for 55 package is a bold and necessary roadmap to a climate-neutral future. But delivering on its objectives – from maritime decarbonization to circular economy transitions – demands more than just technology and policy. It requires a trusted, unified and clear voice in an increasingly noisy and fractured information ecosystem. We are living in a time of information tsunamis, where fake news, deepfakes and systemic disinformation threaten to erode public trust, polarize debate and delay necessary climate action. By promoting coordinated, cross-sectoral advocacy, this session seeks to inspire collective resilience and strategic clarity in the face of disinformation and policy fatigue. Together, we can ensure that Fit for 55 not only remains a goal — but becomes a tangible, inclusive, and unifying pathway forward. Format: 60–75 minute moderated discussion, followed by interactive audience Q&A. Panel members will be announced shortly.