The marine industry is under increasing pressure to adopt new technologies rapidly, driven by climate goals and supply chain demands. This pace introduces greater complexity across design, construction and operations. In response, the industry is embracing advanced technologies and digital models to manage these challenges. Leveraging tools like digital twins is key to unlocking insights from expanding datasets, enabling innovation while discarding less effective approaches. This presentation explores how digitalization, particularly digital twins, is being used to tackle today’s challenges and prepare for the future, optimizing fleets and delivering sustainable economic, environmental and social benefits.